With over a decade of creative agency experience, I’ve spent the past six enjoying canal-side living at Wieden + Kennedy Amsterdam.

Whether it’s building a paradise in virtual reality, launching Nike’s modest swimwear in the Middle East, or putting a basketball hoop on top of Mount Olympus, I look to create work with real cultural impact. In my role, I bring a strategic lens to all projects – ensuring creative and effectiveness are delivered in equal measure.

Whilst I have been lucky enough to see many projects receive creative acclaim, I’m just as proud of the impact they’ve had on my clients businesses.