Corona | This is Living
The beer best served with a slice of Paradise.
As part of Corona’s ‘This is Living’ global brand platform we created Paradise – a refreshing reminder of what it feels like to be outside during an age where humanity spends the vast majority of their lives indoors.
Director:
Camille Herren [RSA Films]
Creative Directors:
Alvaro Sotomayor & Mark Berneath
Creative Team:
Kia Heinnen & Bern Hunter
Camille Herren [RSA Films]
Creative Directors:
Alvaro Sotomayor & Mark Berneath
Creative Team:
Kia Heinnen & Bern Hunter
The hyper sensorial film at the heart of the campaign captures the sights, sounds and sense of adventure on the journey to a secluded beach – and the reward once you get there.
Our lifestyle OOH and playful Bottle Films continued this visceral journey.
