Nike | Dirk Nowitzki

The fairytail career of Dirk.
As Dirk Nowitzki’s career came to a close, we retold the incredible story of his career in the legendary form it deserves.

After 21 years in the NBA, Dirk has changed the game forever. He is the league’s highest-scoring European, the first big man to shoot threes and the original stretch four – in short, a legend. So we decided to tell his story the way epic legends have been told for thousands of years: with a book.

We gave the book a modern rhyme scheme and huge illustrations over double spreads to make it feel like a contemporary epic. Then, we made copies and gave them to Dirk himself and the 41 limited edition versions to people that played a role in his career (after his iconic number 41 jersey). The remainder were available on the Nike app and for kids in libraries in Milwaukee.