Nike | Giulia Gwinn


The Conspiracy of Giulia Gwinn 

As part of Nike Football’s global campaign “SCARY GOOD” we meet The Gwinners, a group of conspiracy theorists who believe German player Giulia Gwinn is just too good to be one footballer. The film, delivered in the style of a documentary, celebrates the creative and electrifying style of play that defies convention – the brand of football Nike represents.

The conspiracy centers around Gwinn’s unique playing style. As a fullback who defends, attacks, scores goals and plays with both feet, the film investigates claims that Giulia has a sinister secret: a twin, a clone, the involvement of aliens?

Director 
Björn Rhüman

Creative Directors 
Zeynep Orbay & Evgeny Primachenko

Creative Team 
Christian Baur & Allan Stevenson