Nike | Helden
We can be Heroes.
30 years on from the fall of the Berlin Wall, this campaign set out to show how a new generation of German athletes are working hard to push society forward, and tear down the walls of today. The film features a mix of everyday and professional athletes (more on them below). All of whom prove that you never do it just for yourself.
At the core of our creative execution was the use of the German version of “Heroes” by David Bowie. It’s a song about the Wall, and it’s so beloved in German culture that it was the only one he ever performed in German.We gave it a new sound by having Germany’s greatest living composer, Hans Zimmer, recreate it, using David Bowie’s original German vocals.
Bowie & Zimmer, not a bad combination.
Director:
John Hillcoat [Somesuch]
Creative Directors:
Craig Williams & Evgeny Primachenko
Creative Team:
Jeff Lam & Alex Bower
Some of our Heroes:
Zeina Nassar, the boxer who changed the rules of boxing so that she and others could wear a hijab in the ring.
Mario Götze, who was diagnosed with a career-ending injury but refused to quit.
The Syrian National Cycling team, who are now refugees in Germany, and riding for a club in Berlin.
Turkiyemspor, a club founded to bring the Turkish and German communities of Berlin together.
The Nazari sisters, who walked to Germany from Afghanistan to become the future of German skating.
Ariclenes Garcia aka LaQuéfa St. Laurent, dancer and activist who is teaching queer refugees voguing and forms of expression through movement.
Giulia Gwinn, giving women’s football more visibility and inspiring other girls to believe in their dreams.