Nike | Lionesses

You’ve never seen England like this
Many English football fans haven’t had the chance to see their national women’s team in action – because they haven't been watching. What this meant was that people had never seen anything like The Lionesses before. Or simply put, never seen England like this.
To rally the nation to get behind the squad for the tournament, we celebrated and championed The Lionesses by introducing their strengths through a series of projections, using iconic landmarks as our canvas.

Each place we chose for the projections has a strong cultural meaning that’s connected with the personalities and skills of the players on and off the pitch. Lucy Bronze, whose middle name is “Tough”, represents power on the Battersea Power Station, the captain Leah Williamson was projected on Tower Bridge, creative Keira Walsh – on the National Gallery, defender Demi Stokes – on the Thames Barriers, and incredible performer Georgia Stanway was celebrated on the Royal Opera House.

The reaction to the work was incredible. Press coverage across national outlets, a mention on live TV, the highest viewing figures for womens football ever....and while can’t take all of the credit, an inspired team that went on to become champions.