Nike | Olympic Refugee Team

‘Watch Where We’re Going’ shifts the narrative surrounding refugee athletes, spotlighting their resilience, hard work and athleticism as they show up ready to take on the best in the world.

We worked with Nike, the official kit supplier to the IOC Refugee Olympic Team, to introduce the athletes to the world stage. Creating a global campaign that shone a light  on the unfair truth that refugee athletes are often defined by their refugee status, rather than their sporting ability.

Whether you’re a spectator, a fellow athlete or a rival, this message behind this campaign is born from a human experience felt and known by many. ‘Where am I really from?’ is a loaded question that can undermine and harm the person asked it. We took ownership of this question and answered it in a way that puts the athlete’s abilities in the spotlight. They might not all be from the same place, but they’re all from the same unrelenting desire to never give up – a tenacity that separates Olympians from every other athlete.

The anthem film features four members of the IOC Refugee Olympic Team – boxer Cindy Ngamba, judoka Mohammad Rashnonezhad, cyclist Eyeru Gebru and 800m runner Perina Lokure Nakang – and puts their resilience, hard work, and athleticism at the center of the conversation, showing the world that this is a team defined by what they do and where they’re going



As part of the campaign we singled in on athletes whose relentless pursuit of victory truly never stops. Cindy Ngamba – the first refugee to win an Olympic medal,  and Kimia Alizadeh –  a 2x medal-winning fighter who changed her nationality to continue her sport. These films showcase what fuels these incredible individuals whose determination and pursuit of gold really has no limits.