Nike | Sonne

A fight for the future.
As the second part of Nike’s first ever Just Do It campaign for Germany, twe celebrated the powerful story of German boxer Zeina Nassar.

Not only is she one of Germany’s finest boxers, but she also helped rewrite the boxing rule book when she helped to overturn an international regulation prohibiting women from competing in a hijab – a win for women across the world – and continues to lead the way in supporting the next generation of female athletes in Germany and beyond.

As with the first chapter of this campaign, Helden, music played a central role. Taking Rammstein’s ‘Sonne’, an iconic track by an iconic German band – originally written as an entrance song for the boxer Vitali Klitschko – we gave it a very new sound with Balbina’s stripped back yet modern take on it, which retains all the power of the original but updates it for 2020.