Nike | Victory Swim

Take the plunge.
Modest athletes face many restrictions, limitations and prejudices. However, there is a wave of female empowerment, a positive movement in the direction of equity, creeping into the middle east.

This campaign set out to not only inspire women  across the Middle East, but also to know that when they do swim, they’re not alone.  

Beyond the communications campaign, we created a swim-clinic pool at the Hamdan Sports Complex in Dubai.
This was was made a ‘women only’ facitlity for an entire month, with trainers offering daily classes for beginners and intermediate levels.